Local SEO Services

Local SEO Services for Small Businesses in London & the Surrounding Areas

We are in the world of digitalization at the moment. Even before we started running behind the world of technology, we were dependent on our peers, friends, libraries or other sources for every tiny bit of information that we required. Since we, humans, started adapting to digitalization, the world began tuning on it. Let us see how this works.

What is SEO and how does it help you?

To create website traffic for your site, SEO is necessary. The abbreviation SEO stands for ‘Search Engine Optimization’. Every day, we use the internet to search various things on Google, browse Facebook, Instagram and many other social sites, learn, work, and so on.

To bring traffic to your website with both quantity and quality, SEO plays a vital role. For example, when you search for the term ‘MasterChef’, the cookery show that is famous on TV, MasterChef, is seen as the topmost result, because, for this particular website, they have perfect keywords that help to pick this site as the topmost search result.

SEO involves a series of steps that can cause any website to rank on the top when searched on Google, Bing, and other search engines. This is possible for your website with us. We have been in the SEO industry for the past ten years and we have great expertise and knowledge of the market in each industry.

What are Local SEO Services?

As the comfort level with the internet is growing rapidly, we tend to search everything in our mobiles or any other smart application to reach the destinations we are looking for.

Local SEO is a search option to locate businesses like supermarkets, pharmacies, shopping malls, and so on. When customers search for words like ‘beauty’ and ‘icecream’, Google will show a list of shopping malls around the city, and also the geographical directions and maps.

This will create more connectivity for the businesses with the audience. As an SEO company, we specialize in local SEO services in the UK and we provide special SEO packages.

Our Main SEO Services

Local Link Building

At present, the industry standard is getting industry-specific links without focusing too much on local links.

The most important thing you should know is that, when you perform outreach, if you are trying to develop content for a particular market, you should stick to your local market.

We undertake Local link building using custom searches, i.e. looking for custom opportunities on the Google search engine. We help you by generating you a list of the best plans we find by running custom searches. We also look out for sponsorships by businesses for driving traffic to your site.

Social Media Marketing (Organic)

A large percentage of marketers use organic tactics in their Social Media Marketing strategies. We can use Organic Social Media Marketing effectively to build your brand.

We offer you tips and expert guidance to maximize your success with Organic Social Media Marketing for Organic SEO.

Through Organic Social Media Marketing, you can maximize your brand personality and minimize promotions and align your content to the platform.

You can also use hashtags and join conversations and delete or hide unnecessary comments. This is the most perfect option to grow your brand exponentially. When you post valuable content regularly, you can engage your audience better. Each post of yours is an asset that increases the value of your brand among your followers.

Keyword Research

Keyword Research offers you specific search data which will help you analyse the following:

  1. What do people usually search for?
  2. How many of them search for the same?
  3. What is the format in which they prefer the information?

We provide you with strategies and tools to reveal that information and teach you how to develop strong content and prevent keyword research foibles.

Once you get to know how your audience is searching for your content, you can uncover the whole area of strategic SEO.

Our focus is on your audience and we then use keyword data to provide you with useful insights that will assist you in conducting more successful campaigns instead of focusing only on arbitrary keywords.

Keyword Research

On-site SEO is optimizing the elements on a website to rank higher and gain more relevant traffic from the various search engines. On-site SEO involves optimizing both the HTML source code and content of a page.

Apart from helping the search engines to interpret the content on a page, on-site SEO also helps the audience clearly and quickly understand what a given page is all about and whether it has answers for their search query.

The ultimate aim of on-site SEO is making it as easy as possible for both users and search engines to:

On-site SEO is optimizing the elements on a website to rank higher and gain more relevant traffic from the various search engines. On-site SEO involves optimizing both the HTML source code and content of a page.

Apart from helping the search engines to interpret the content on a page, on-site SEO also helps the audience clearly and quickly understand what a given page is all about and whether it has answers for their search query.

The ultimate aim of on-site SEO is making it as easy as possible for both users and search engines to:

  1. Understand what a web page is about
  2. Find out if that page is relevant to the search query or queries
  3. Identify the usefulness and worth of the page to rank well in search results (SERP)

Page Speed Optimization

It is of immense importance for a website to enhance its user experience. Users generally have a very short attention span and so it is important that they are able to access the data on a page at the earliest.

The faster the loading of the content is, greater are the possibilities of user satisfaction, more so in today’s mobile-first approach to content consumption.

We provide you with this service through best optimization practices such as eliminating render-blocking CSS on your website, reducing render-blocking JavaScript, leveraging browser caching, and more.

Competitive Analysis

Are you aware of how to run a competitive analysis for your business effectively?

A Competitive Analysis is the strategy of identifying main competitors and researching their sales, marketing strategies and products.

By doing so, you will be able to create profitable business strategies that enable you to outgrow your competition.

Through a Competitive Analysis, you can learn A to Z about how your competition functions.

It helps you learn what they are doing right and opportunities for you to easily out-perform them by using a strategy that they have not used. By performing a Competitor Analysis, you will be able to:

  1. Develop new services and products
  2. Discover market trends
  3. Sell and market more effectively

Business Schema Markup

Schema Markup is one among the latest SEO evolutions. This new kind of optimization is one of the best but least-used types of SEO. Schema markup refers to code that we add to your website to help search engines return results that are more informative for users. If you have used rich snippets, you will be able to understand schema markup.

Schema tells search engines about the meaning of your data and not just what it quotes. We facilitate your website content to get indexed and then returned in the search results in a different way.

How is that possible? It is because the schema markup tells the search engines what the content means. Websites that use schema markup rank much better in the SERPs than those without markup.

Guest Posts/Backlinks

Guest posts are a wonderful online marketing and SEO tool, if you use them correctly. A guest post gives you free exposure before a new audience (i.e. the audience of the website or blog to which you are guest posting). Then, you also get a backlink (or two) to your website. If your post is on a highly popular blog, you can get a massive amount of direct traffic to your site, and if your product interests the visitors from the other blog, you will be able to sell your product.

Have you heard about a ‘backlink’? When we link one website to another, a link is created and that link is called a ‘backlink’. Backlinks are extremely important to SEO because they denote a ‘vote of confidence’ that one site gives to another. Backlinks act as a signal to the search engines that others testify of the greatness of your content. So, earning backlinks will have a positive effect on your website’s search visibility or ranking position.